Zoom video interviews
Zoom video interviews are a pretty simple way of working around some of the restrictions we’ve gotten used to recently. Sometimes you can’t go and film but you still need a film. That’s where Zoom comes in.
But it’s not as good as sending a film crew! Well, it won’t look as good and perhaps won’t sound as good but audiences are willing to forgive an awful lot of stuff, particularly when there’s a global pandemic. And most companies still have messages they want to get out there.
Also, you can combine Zoom interviews with a professional to get around all kinds of problems, particularly if you want to interview people in lots of places. This agency showreel video for sports agency SOTIC is a great example of this style.
Here’s our top tips for making the most of Zoom, Teams or Google Meet.
Alternatively, check out our definitive guide on Creative Video Production if you want a better understanding of outsourcing this kind of thing.
1/ interview Lighting
The Main Thing: The laptop camera should be at roughly about eye level.
Slightly above, slightly below or directly at eye-level are all fine. It doesn’t really matter. So long as people aren’t looking right up your nose or down at your roots/bald patch then it’s cool.
Stacking your laptop on something. I do actually have a stand but these board games are useful for illustrative purposes or for when you can’t leave the house for a year.
3/ zoom FRAMING
Just plonk yourself in the middle with a bit of space between the top of your head and the top of the frame and you’ll be fine. That’s it.
Your audio recording will be fine. If you’re framed properly then you’ll be close enough to the microphone. You don’t need a special microphone. The hard part is keeing other noise levels down. Turn off any music, be aware that lots of jangly jewellery will make a lot of sound and try and accept that the Amazon driver will turn up exactly at the wrong time. This is why we do things more than once.
5/ interview preparation
6/ Look at the camera
The Main Thing: The camera and the screen are not in the same
This is actually quite a tough one. It’s so tempting to look at the screen. But we can tell within microseconds when someone isn’t looking at us, which means it doesn’t feel like they’re engaging with us.
There’s nothing wrong with putting a post it near that little green light to remind you where to look.
7/ What to wear
9/ zoom, not teams
Hopefully by the time we start Corporate IT will have allowed you to use Zoom if you’re a Teams company. We’ll make it work either way but we prefer Zoom.
You might not have done too much of this but we have. It’ll be fine. It’s our job to make you look fabulous.
Hope that helps.
If you want to feel inspired about something else then maybe check out our general thoughts on video for startups and scaleups here .
If you want to talk about making something. Then drop us a line just there >
Thanks for your time.