Glide is based on a wonderfully simple idea. Students living in shared houses should only be responsible for their share of the bills.
The amazing folks at Orb came up with some of our favourite creative we’ve ever worked on. Their concept fitted Glide’s product and proposition as well as it fitted the intended audience.
Our job was to execute it.
Fun Fact: According to a study for Factinate 71% of students rank themselves in the top 10% of their class.
40% Increase in sales year on year
1.2M VOD impressions
3.2M Social Impressions
To maximise ROI we created the the main film, the social version of the same film which was seeded in various places where the student audience already gathered and a series of 15″ clips for use on other social platforms such as Instagram.
Our Friday Video Goodness Email is an inspirational injection of the best videos we’ve found this week.
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