Hack House

The Brief

Glide is based on a wonderfully simple idea. Students living in shared houses should only be responsible for their share of the bills.

The amazing folks at Orb came up with some of our favourite creative we’ve ever worked on. Their concept fitted Glide’s product and proposition as well as it fitted the intended audience.

Our job was to execute it.

Fun Fact: According to a study for Factinate 71% of students rank themselves in the top 10% of their class.

The Approach

We’ve been working with the Orb team for a long time so we were brought in at a very early stage. Working with rising-star, TV director, Lewis Arnold, very fresh from Broadchurch we helped flesh out the creative and make the most of our medium. 
 
Finding a location that was large enough to film in but ‘lived in’ enough to look like a student house was challenging. The film above was shot in one day, featuring over 120+ different hacks around the house. This meant the client could run a separate competition to spot the most hacks.
 
Day two saw all the crew depart and leave the director and cast re-shoot the whole thing on an iPhone to create a social version of the same video which you can see here.

The Result

40% Increase in sales year on year

1.2M VOD impressions

3.2M Social Impressions

To maximise ROI we created the the main film, the social version of the same film which was seeded in various places where the student audience already gathered and a series of 15″ clips for use on other social platforms such as Instagram.

 

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