bmet college

The Brief

The 113% increase in brand awareness and 476% increase in course searches demonstrate that the point of view approach taken in this promo for Birmingham Metropolitan College was pretty successful with its intended audience.

The film, shown in the cinema and pre-roll on 4OD and elsewhere, was part of a wider campaign.

Fun Fact: The film was shot on a helmet-mounted Canon 5D MkII that weighed about 8kg.

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