real good food

The Brief

Real Good Food PLC needed a film that could be used to communicate to both potential and existing shareholders about the diverse range of food businesses the parent group owns and how they work together. 

Vermillion was tasked with coming up with a creative solution to what could potentially be a very dry topic.

Fun Fact: We ate a lot of cakes on this shoot. And the shot about halfway through where she opens the fridge isn’t a fridge. We put a light in a cupboard and added the sound effect.

The Approach

One of RGF’s subsidiary companies, Renshaw, had recently opened a new academy at its headquarters in Wavertree, Liverpool. This turned out to be a perfect location to create a tour of the company.

We cast a talented and engaging presenter, developed the script with the client, created a raft of props and designed a number of different motion graphics to give a detailed overview of the portfolio of companies within the group.

 

“I used Vermillion as I was recommended them. From the first video, I was impressed that they quickly understood the brief and their response was creative and on budget. Subsequently, I worked with Vermillion on a number of other videos and adaptations of them into multi language formats. Vermillion are a pleasure to work with and I would not hesitate in recommending their work to others. “

Colette Connors – Group Marketing Manager, RGF PLC

The Result

The film was first used at the company AGM and received an incredibly warm welcome. Since then it has been used in a number of briefings and communications for new and existing shareholders, other stakeholders and press.

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