Polar V800

The Brief

The V800 is Polar’s  most sophisticated training device. As it was aimed at the highest level of athlete we worked with the World Ironman Champion Frederik Van Lierde. 

The film was about the passion and dedication required to reach that level of achievement.

Fun Fact: Those aren’t Frederik’s feet in the close ups. He wasn’t available for the full day so to make use of the time and crew we decided to shoot some cutaways. As the person closest in build and complexion the director stood in on the bike, but he had to shave his legs from the knee down.

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