ADBLUE ANIMATED EXPLAINER VIDEO

Adblue Animated Explainer

ADBLUE explainer

Animated Explainer

The Brief

Animated explainer videos are great for showcasing the technical benefits of products and, although AdBlue is used within the transport sector, not many people know why or what it does. Furthermore, even fewer people know how important it is to the health and life of an engine. Our client, the agricultural holding company AGCO,  wanted to create a series of films highlighting the benefits of AdBlue when used within farming machinery. These films also needed translating for various world markets which meant that this project was as much about logistics as it was creativity.

The Approach

Animation was chosen for the approach because it would allow us to show the make-up of Adblue. In addition it would enable us to visualise how it behaves inside a machine which, with live action, we simply couldn’t do. Animation is also a more universal option for a worldwide use because it works across many cultural boundaries.

We designed all off the assets to be used within the animated explainer using only very basic brand guidelines to steer us. We also had some photos of the machines, parts and of the AdBlue products. All of these had to then be redrawn and turned into an animation asset. It was then a case of scripting a strong narrative, asset creation, storyboarding and monitoring the deliverables very closely to make sure nothing was missed.

The Result

Our client, AGCO, is a holding company that operates a range of tractor brands. This project originally asked for three videos for a single brand but the first three were so successful we were immediately asked for a fourth animated video. All four were then rebranded for use across the whole company in multiple languages. 

CAMSO TYRES ANIMATED EXPLAINER

Camso Tyres Animated explainer

CAMSO TYRES ANIMATED EXPLAINER

Animated Explainer

The Brief

We were asked to create an animated explainer for Camso tractor tyres and placed in contact with a 3D animator by our client, the agricultural holding company AGCO. However, the various USP’s communicated, a specific tractor to use and strong animation guidelines constrained what we could do. Our job was to make the animated explainer as interesting as possible to keep the audience glued.

Although animations are often straight forward this was a bigger task than first thought because the animations supplied were slightly mundane. Furthermore, making it interesting seemed a tall order but a challenge we happily accepted

The Approach

We opted against a voice over for this even though the reasons to buy CAMSO tyres are extremely technical. This was because the videos needed to be used worldwide in various languages which meant utilising graphics would be easier. Also, animated explainers that are too technical are less watchable, so, by using a strong narrative and graphics on screen, we could keep things simple. 

The animation’s narrative added a sense of humour to some parts such as ‘Top secret’ doors slamming shut. On top of this, each scene was devised to be as visually engaging as possible which made the whole explainer more watchable. To add to this we then cut the film down to make it as short as possible without overly bombarding people with facts. This is a technique we use in all of our animations.

The Result

This project stands out as an example of an animated explainer film that uses content a client already has and makes something dull more engaging. We are also very proud of what we made because the client ordered for the animation to be rebranded for use across the whole business.

Turn Up and Go

disability animation

Turn Up and Go

Turn Up and Go Video

The Brief

This Turn Up and Go training film was produced to train staff at MTR Elizabeth Line in the importance of TUAG. Prior to this protocol being put in place by train operating companies disabled passengers were advised to make arrangements in advance for special assistance. TUAG means that passengers should be able to simply arrive at their point of departure and receive whatever assistance is required throughout the journey.

Though a seamless experience is a reasonable expectation for any passenger the requirements for the staff to ensure it happens can be quite complex. It also relies on a number of steps taking place.

This film explains to staff the requirements covering all scenarios to ensure that no pre-booking is required.

Animation was the obvious choice for this film. Had we chosen to film this live action the cost of actors would have made this cost prohibitive. As would the complexities of filming around stations. Our extensive experience in working with the rail industry as well as our animation experience meant that we were the perfect solution for this.

 

ETI Public Sentiment

Animated Infographic

PUBLIC PERCEPTIONS

Animated Infographic

The Brief

This animated infographic is a simple but elegant extension to our animation portfolio and was produced on behalf of the Energy Technologies Institute. The ETI was a constant and recurring client for the final two years of its existence. So, our role was to take the press release that would accompany the release of a new, detailed technical report and turn the most relevant and useful points into an animation.

The ETI was a ten year partnership between government, Higher Education Institutions and industry. We worked with them for the final two years. In this time we produced about 20 different animations.

You can find a more detailed outline of work with ETI here. We produced a number of animated infographic videos in this style as well as a more complex blend of 2D and 3D animation.

 

Typical Student

typical student

typical student

Typical Student

The Brief

The ‘typical student’ concept was a really well researched idea. We loved it from the start and it built on our previous work for Glide. It was a bold move by them too as it was much more of a brand video than a product film.

This concept of tapping into frustrations around common misperceptions of students serves two purposes. It shows that Glide understand their audience. This is particularly true because it’s a very young company. Many of the staff are recent graduates. And if they understand the misconceptions about students. They certainly understand the problems facing them. And that’s where Glide’s bill sharing proposition comes in.

We love working for Birmingham clients so we dived in.

The Approach

The turnaround on this one was particularly quick. We had developed a working relationship with director Darren Suffolk on a number of jobs. Darren and exec Producer Lee found themselves casting students over Christmas. Scouting locations took place in December and we shot on the 3rd of January. It was here that local knowledge, strong connections and a reputation for being an easy crew to work with paid dividends.

Absolutely critical to making this work was the timing of the transitions. Each shot had to blend perfectly with the next. Darren’s choreography, sense of timing and ease with the cast came together perfectly. We used a steadicam for as many of the shots as we could. So we could get that easy gliding action. Operator Andrew Bainbridge, who most recently worked on Armando Ianucci’s scifi comedy Avenue 5 with Hugh Laurie, pulled off some particularly tricky moves in tight spaces. And DoP Karl Poyzer gave everyone a wonderfully lit environment to do great work in.

THE PROCESS

Typical Student shot with steadicam

An interesting thing about choreographing a shoot like this is that you must get it right on the day. If the end of one complex shot links into the start of another complex shot then the edit is finished before you start.

It has to work!

Fortunately in this case it did.

Once again planning is key.

If you like the resulting film then please get in touch. Even if you need something for a less ‘typical student’.

We’d love to talk to you.

 

Fullers London Pride

Comedy sport video with London Pride

Fuller's
London Pride

Comedy Sport Videos

The Brief

What better than a bunch of comedy sport videos to promote your sponsorship of the London Marathon? Especially when you’re the Official Beer Sponsor. The problem is most marathon runners have probably cut down their alcohol intake while they train. Here’s how we fixed that problem.

Marketing agency Ignis approached us with the concepts. Drawing on both our comedy and our sport experience we produced these 6 lovely little promos with them for Fuller’s.

The Approach

As usual the first task was to comb through the scripts to look for glaringly expensive shots that were one hit wonders. The first draft of the script and the storyboards is usually for the funny, not the budget. By the time you get to planning production then there’s often some savings to be made. If a gag takes place in a stadium with 10,000 fans and would be just as funny somewhere easier and cheaper then there’s no point maxing out the budget.

Once we’d agreed the way ahead we planned and shot the whole thing in about 3 weeks from first call to first edit. We had a really great comedy director, a DoP who had a film on the homepage of Netflix that week and a rock solid plan.

We produced 6 of these altogether. We’ve included our 3 favourites here.

You can see the campaign results below but also check out our FleetMilne comedy viral video here.

The Result

We, Ignis and Fuller’s were delighted with results. As well as being a great execution of lovely ideas, the results speak for themselves.

Total social views: 851,173

Cost per view: £0.02

Post reactions: 1,221

Total Social Engagements: 5,967

Not bad for 6 little comedy sport videos.

Polar Team

Polar Team

The Brief

Polar’s new Team product is designed for improving the cardiovascular fitness of teams as a whole as well as monitoring positioning during practice. 

We worked with Dutch Erevisie football team AZ Alkmaar to produce this short film promoting the product at the highest level of football.

This was a fun project to add to our sports portfolio and experience.

Fun Fact: The director got told off by Dutch footballing legend Johann Cruyff

Buy As You View

buy as you view

The Brief

Working with Manchester Agency “If” we were asked to create a TV commercial for loan company Buy As You View. 

As always the challenge of a 30 second TV commercial is to convey the maximum amount of narrative in an incredibly limited time.

As with most of our TV commercials we took care of the Clearcast process and all licensing. Given the nature of the product here this was a tricky and time-consuming process to ensure that all legal elements had been complied with.

Fun Fact: The European Court of Human Rights sees access to a TV as a fundamental human right.

Phillips

Philips. Lighting.

The Brief

Pentagon Design is a design agency based in Helsinki. Their office is kitted out with Philips lighting and we were asked to document a case study of why this is important to their business.

Fun Fact: Finland has the highest concentration of heavy metal bands per capita in the world wiht 52.3 bands per 100,00 people.