2025-06-09 
10:13:10
At Vermillion, we recently had the privilege of collaborating with Vaillant on a unique video production to shoot two branded content films that aimed to showcase the real-life experiences of two heating engineers. The content titled Vaillant Success Stories, sought to highlight how these professionals’ lives have evolved since incorporating Vaillant into their businesses.
A New Take on Branded Content
Branded content is often quite formulaic and traditional, and can be quite hard to do well. With a brief to move away from more traditional corporate video production, Kingel came to us with a lovely concept and looked to us to help execute it. Instead of a lot of corporate go to production techniques such as talking head interviews, single camera set ups or animation, they decided to go with an idea we hadn’t yet previously done here at Vermillion. Vaillant wanted to explore something that was conceptually a little different. We were to film our two heating engineers in a studio setting, where they would see ‘day in the life’ footage of themselves unfold on a large LED screen while seated in director’s chairs. We had a filming day prior to the studio shoot where each participant was filmed and captured some lovely moments. These were edited together, ready to project on the screen for our studio shoot. This setup allowed for authentic reactions and their own reflections, capturing the essence of their experiences in a way that standard interviews simply can’t.
This set up was a way for us to expand our creativity in showcasing a brand’s messages in a different way whilst also being involved in a very exciting production process.
Bringing the Video Production Together:
Finding the right studio space was crucial for the success of our shoot with Kingel and Vaillant. We needed a spacious studio to accommodate our LED screen and a shiny floor to reflect the visuals, adding depth to the scene. Fortunately, after a long time searching, we discovered Nine Tree Studios in Bristol, which offered the perfect setting. It was fun to get the chance to operate in a relatively new facility
Securing the appropriate equipment was the next step. We chose the Red Dragon camera for its exceptional image quality and dynamic range, ensuring the film aligned with Vaillant’s ambitions. To enhance the atmosphere, we utilised extensive haze effects, contributing to the desired look and feel.
We also incorporated a Sony FS7 as a prop during behind-the-scenes moments, adding authenticity to the setup.
The Impact of Vaillant on Installers’ Businesses
The installers featured in the video shared how partnering with Vaillant has positively impacted their businesses. One installer, Ben Clarke, owner of CL Plumbing & Heating Solutions, mentioned that the support from Vaillant has been instrumental in his business growth. He highlighted the confidence he gained from Vaillant’s training and technical support, which enabled him to take on more complex projects, such as installing air source heat pumps.
Another installer, Gary Lynch, owner of Chamings Plumbing & Heating, emphasized the importance of reliable products and consistent support. He noted that Vaillant’s products have been a cornerstone of his business’s success, providing both quality and peace of mind for his team and customers.
A Fun and Fulfilling Production
The filming process was both enjoyable and rewarding. The installers’ genuine reactions to watching their daily routines unfold on the big screen added a personal touch to the project. It was evident that their partnership with Vaillant had not only enhanced their professional lives but also positively influenced their personal well-being.
Conclusion
The Vaillant Success Stories project was a testament to the power of innovative video production in corporate storytelling. By stepping away from traditional formats and embracing new approaches, we were able to create a compelling narrative that resonated with both the installers and the audience. This project not only showcased the impact of Vaillant on these professionals’ businesses but also highlighted the importance of support and collaboration in achieving success.
