There are a number of scenarios where animation can be a more appropriate approach than live action.
It can be cheaper. The key cost factor for most live action filming is complexity. This is driven by the size of the crew, number of shooting days required, number of locations. As you can see from the list below, animation can overcome any and all of these issues.
#2 ABSTRACT OR COMPLEX CONCEPTS
This is the use case we come across most often where animation is the best tool for the job. In some cases it can even be the only option. We’ve used animation to explain the energy system in the UK, software to overcome customs and export issues and chemical upgrades to tractor fuel.
When the Coronavirus crisis first began Cross Country Trains needed a way to communicate with their customers, en masse, about a rapidly changing situation. We were turning around animated motion graphics messaging for TV screens in stations in as little as two hours.
#4 CONTROL THE MESSAGE
Sometimes a message relies on getting individuals to put forward their perspective in a natural and engaging manner. Yet pointing a camera at a lot of people makes them sound like their talking to a police officer. Alternatively you could use a script and an autocue but this is not a skill everyone has. Animation overcomes these issues and gives you absolute control over the message and how it is delivered.
#5 CONTROL THE ENVIRONMENT
Animation is an effective and cost-effective approach to a range of communications problems. We’ve been creating animations for our clients, across a range of subjects for years now.
If you think we could help, we’d love to hear from you.
“Vermillion have become a valued supplier to the ETI Communications team. Their ability to turn around quality work, quickly and efficiently is a real asset. They have proved themselves able to take highly technical content and assist in making it accessible to a wider audience. They have a good mix of technical and creative skills and are able to understand and interpret complex scripts resulting in imaginative visuals consistent with our brand. Vermillion have become an important extension of our Communications team and we would happily recommend them.”
Sarah Shaw, Senior Brand Manager, ETI
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