Animation was chosen for the approach because it would allow us to show the make-up of Adblue. In addition it would enable us to visualise how it behaves inside a machine which, with live action, we simply couldn’t do. Animation is also a more universal option for a worldwide use because it works across many cultural boundaries.
We designed all off the assets to be used within the animated explainer using only very basic brand guidelines to steer us. We also had some photos of the machines, parts and of the AdBlue products. All of these had to then be redrawn and turned into an animation asset. It was then a case of scripting a strong narrative, asset creation, storyboarding and monitoring the deliverables very closely to make sure nothing was missed.