agency showreel - sotic

Agency Showreel

The Brief

Agency showreel briefs are an opportunity to creatively flex a little. The messaging is usually a bit more loose than other projects, and the need for narrative structure a little less strong. So, when Sotic told us we’d won the tender for their agency showreel we were excited.

The purpose of an agency showreel is to create an exciting sales tool. It’s an easy mistake to assume a showreel should just be slick images and fast edits. But that literally only sells your skills if you’re a video editor.

Sotic have a very clear understanding of what makes them so successful and had distilled their proposition down to a number of key messages. These had to come across clearly using interviews and motion graphics.

But the showreel was also to be used to open pitches, sit prominently on the website and do the hard yards in introductions. It had to blaze across the screen, grab the viewer’s attention and shout SOTIC into their eyeballs.

Drawing on our sector experience within sport we got to work.

This video had a lot of work to do but as they say….

Tiger Woods celebrating being in this agency showreel case study

Pressure is a privilege

The Approach

Messaging

Some of the messaging could come over in on screen graphics. But the direction in the brief was also to capture interviews with staff to talk about the ethos of the agency and speak to clients about their experiences.

Sotic are an international agency so the rapid turnaround and our duty of care prevented us from travelling to do the client interviews. Enter stage left – lockdown hero/nemesis… Zoom. Since long before the pandemic we’ve been screen recording international interviews using Skype and other tools so we had no concerns about integrating them here. We always like to play with the medium a little and using glitches and graphics worked really well. We’ve always been very proud of how well we retain and get referred by our customers but the way Sotic’s client’s talk about their service is genuinely something else!

Thankfully Sotic have a large meeting room / kitchen with a huge woodland lake vinyl across one wall which made for a wonderful backdrop for the staff interviews. We generally find that our sports and automotive work are two sectors in which everyone who works in them is super passionate about their work and it was true here.

Woodland backdrop for agency showreel

Editing

As Sotic’s client base is mostly governing bodies such as the Welsh Rugby Union, Irish Rugby Football Union, World Rowing, World Sailing, and The Tour of Britain we were able to access some sports footage that isn’t always available. We spent a good chunk of time sifting through match and race footage picking out the really good stuff. But on top of that we needed some stuff you just can’t get from a live broadcast, but thankfully stock footage was able to fill the last few gaps.
 
Much of the time and effort here was spent on those first few opening moments, trying to create something that really grabbed the attention.

 

Despite being so incredibly professional and experienced, they remained
humble and understanding, doing everything possible to accommodate our
requirements. What’s more, is that they were to produce a world-class
product which in some instances even exceeded our expectations.
Their communication, project management, and engagement were amazing.
They’re good listeners and delivery is what ultimately matters which they nailed!!

Francesco Mariola – Head of Business

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