We created and refined the Hipcamp Brand Videos concept, working closely with the team and finally pitching it directly to CEO Alyssia Ravano getting sign off from the very top of the Hipcamp mountain.
Brand videos are (unsurprisingly) very important to those people that work on the brand. So we expected the client to be even more heavily involved in the conceptual side. The creative ended up being relatively straightforward. Working with a remote US based team presented the usual challenges which are relatively simple to overcome now. It was the logistics that proved a little trickier. Our guide to choosing a location
for a corporate video was a bit less useful here. This just needed the right look, and all other considerations such as power, access and amenities would need to be made to work.
Hipcamp, working with the newly acquired Cool Camping, put together a list of their preferred locations based almost entirely on the visuals. The chosen site was in beautiful Pembrokeshire and was about as far west as you can go and still be in Wales. The location was gorgeous, though not a particular hotbed of local freelance film crew.
The search paid off though, given the shot below from our sound recordist, Tony Frances, on the very first night before shooting.