JAGUAR, TEAM SKY ENGLAND CRICKET.

THE BRIEF

Jaguar sponsors both Team Sky and England Cricket and stars from both teams gathered together for a day of cycling and driving at the Jaguar test track.

We were given two hours to produce a brand video.

Fortunately, we’ve got a lot of experience shooting sport content.

THE APPROACH

If you take the busy schedule of an international sports star, multiply that by six international sports stars then throw in the safety aspect of shooting on Jaguar’s test track at Gaydon, it’s no surprise that this was something of an evolving brief.

We knew there was no way around the fleeting time window so we simply came prepared to shoot a lot of sport video in a very short time.

With one camera capable of shooting slow-motion footage, two other cameras and 5 GoPro cameras we maximised the time we had to produce a sports film that both we, and the client, are very proud of.

Fun Fact: During races the team take their own mattresses and pillows with them to ensure a good night’s sleep.

THE RESULT

This was the first of many films we produced for Jaguar as part of their fruitful relationship with Team Sky. This included film shoots across the UK and France in the build-up to the Tour De France, guides to cycling, sponsorship activities and interviews. Two particular highlights included working with TdF winners Chris Froome and Geraint Thomas.