tiney’s approach to blended childcare settings that combine the training, due diligence and support of a nursery with the focused attention and personal experience only available in a home environment meant that we would always be filming in active tiney nurseries with children somewhere nearby. Filmmaking law, and lore, suggest this is a bad idea. The locations were a real mix of spaces, large and small, tidy and… actually, they were all lovely homes, full of warmth, love and creativity. We made a choice early on not to try and keep the kids out of the shot. Life is messy and kids are fun, so there’s more than one interview that features a toddler climbing up an interviewee or the noise of an impromptu drum session in the background.
One of the reasons why we like this so much is its proof that even with unusual conditions you can create interesting work. We did so by sticking to the principles of solid corporate video that we’ve laid down here.
We were impressed by how Vermillion were extremely efficient throughout the project. Their adaptability to get what we wanted during covid shooting restrictions and an extremely high quality product that was exactly to brief was most impressive.
The videos were particularly well received by larger investors during our recent round.
John Newbold – Chief Product Officer
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