Startup video production is one of our favourite things. We love getting involved with early stage companies. Especially ones that explain their value prop and we go, “oh yeah, I can’t believe that doesn’t exist”. We want all of our clients to succeed but never more so than when a company is starting out.
We’d known about tiney, a registered B-Corp from the very beginning through friends but we were pleased as punch when they asked us to make these films for them. “Re-inventing childcare” is a bold and important mission (more on missions here) and we’re pretty thrilled to be asked to explain and promote it. Tiney is, through multiple funding rounds now, on its way to making childcare more convenient and more affordable as well as fulfilling the promise of all the science that says good early years childcare is a singular factor in improving outcomes in later life.
We were asked to create a film that explains tiney’s mission and value proposition, improved brand awareness, paid ad performance, and conversions.
The founders of tiney have an extraordinary startup pedigree, having started Teach First and Graze, so we were keen to get this right.
Drawing on our other work with startups we got to work.
tiney’s approach of blended childcare settings that combine the training, due diligence and support of a nursery with the focused attention and personal experience only available in a home environment meant that we would always be filming in active tiney nurseries with children somewhere nearby. Filmmaking law, and lore, suggests this is a bad idea. The locations were a real mix of spaces, large and small, tidy and… actually, they were all lovely homes, full of warmth, love and creativity. We made a choice early on not to try and keep the kids out of shot. Life is messy and kids are fun, so there’s more than one interview that features a toddler climbing up an interviewee or the noise of an impromptu drum session in the background.
One of the reasons why we like this so much is it’s proof that even with unusual conditions you can create interesting work. We did so by sticking to the principles of solid corporate video that we’ve laid down here.
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We were impressed by how Vermillion were extremely efficient throughout the project. Their adaptability to get what we wanted during covid shooting restrictions and an extremely high quality product that was exactly to brief was most impressive.
The videos were particularly well received by larger investors during our recent round.
John Newbold – Chief Product Officer
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