Buy As You View TV Commercial

The Brief

Working with Manchester Agency “If” we were asked to create a TV commercial for loan company Buy As You View. 

As always the challenge of a 30-second TV commercial is to convey the maximum amount of narrative in an incredibly limited time.

As with most of our TV commercials we took care of the Clearcast process and all licensing. Given the nature of the product here, this was a tricky and time-consuming process to ensure that all legal elements had been complied with.

Fun Fact: The European Court of Human Rights sees access to a TV as a fundamental human right.

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