The Mailbox is Birmingham’s premiere high-end shopping destination. Not only was it the first Harvey Nichols outside of London but this year it was the first store in the Midlands that furniture retailer Heals would open. They were looking for an ambitious response to their brief. The creative here was by Riley Raven and our execution ensured that the campaign was a major contributor to a hefty bump in footfall.Â
Fun Fact: Retail accounts for 5% of total GDP in the UK and 1/3 of all consumer spending.