This was the sports film we wanted to make. And not just because it’s shot in San Francisco! Polar is a global leader in heart rate monitoring devices for athletes and other sports people. As we were asked to produce a sports film that taps into their core audience of athletes and fitness enthusiasts, we wanted to create a sports film that celebrates the joy and freedom that a healthy lifestyle brings.
Fun Fact: The first heart rate monitor was invented by Polar in 1977 to support the Finnish cross country ski team. And its now widely used in many sports globally.