Although the brief had a new focus on health, wellness and lifestyle, this was the fifth sports video production for Polar by Vermillion Films. So we have plenty of sport experience. Therefore it was a pleasure to settle in with a familiar executive team. However, we have developed a process for shooting in new countries with a new crew that yields great results. With the cool, laidback vibe of San Francisco as the backdrop, we worked with the local crew for casting and location scouting. As always local regulations presented their own challenges but our flexible way of working meant we were able to lock down the locations and cast and pull everything together in time for the shoot. So the easy-flowing style of this kind of sports film lends itself to was achieved through good planning and large dollops of flexibility.
Director: Lee Kemp | Cinematography: Cliff Traiman | Agency CAA in London.