Polar had developed one of the first training computers specifically for cycling. Working with former Tour De France cyclists we created a film that captured the pain and pleasure of cycling as a serious hobby or meticulous pursuit.
This was a one day shoot on the beautiful island of Tenerife.
We’ve produced a range of work for sports brands, clubs and sponsors in the past so this fit easily within our sport experience. You can see why we were a good fit for this project here.
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