POLAR V650 Sport Product Video

The Brief

Polar had developed one of the first training computers specifically for cycling, the Polar V650. Working with former Tour De France cyclists we created a product video that captured the pain and pleasure of cycling as a serious hobby or meticulous pursuit.

This was a one-day video shoot on the beautiful island of Tenerife.

We’ve produced a range of videos for sports brands, clubs and sponsors in the past so this fit easily within our sports experience.

You can see why we were a good fit for this project here.

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