Animated Explainer for Startup - Shido
2025-01-06 
13:56:12 Animated Explainer for Startups
Effectively communicating complex health and wellness solutions is paramount. Shido, a comprehensive health app, recognised this necessity and collaborated with us to create an animated explainer film aimed at streamlining their sales process and enhancing client engagement. This case study delves into Shido’s offerings, the objectives of the animated film, our collaborative process and the broader impact of animated explainers for startups and scale-ups.
Explaining a Startup’s Mission
Shido is a holistic health application that unifies various aspects of well-being—nutrition, motivation, mindset and fitness—into a single platform. It offers personalised fitness and nutrition strategies to help users achieve sustainable weight loss, scientifically backed mental wellness techniques to manage stress and anxiety and guidance on diet and lifestyle changes to boost immune and gut health. Additionally, Shido provides routines to enhance energy levels, improve sleep quality and sharpen cognitive functions such as focus and memory.
The Need for an Animated Explainer Startup Film
Shido sought to reduce the time spent explaining their multifaceted product to potential clients, pre-qualify leads, shorten the sales cycle and raise brand awareness. An animated explainer film was identified as the ideal medium to convey Shido’s value proposition succinctly and engagingly.
Our Collaborative Process with Shido
- Research and Conceptualisation: We began by researching various animation styles suitable for a health and wellness company. The goal was to identify a design aesthetic that would resonate with Shido’s target audience and effectively communicate their offerings. Image of final animation style below.
- Storyboarding: An approximate storyboard was created, featuring keyframes that outlined the film’s structure and visual flow. This step was crucial in ensuring alignment with Shido’s vision and allowed for collaborative refinement.
- Design and Animation: Upon approval of the storyboard, we proceeded to develop the full animation, adhering to the agreed-upon design style. This phase involved meticulous attention to detail to ensure the film was both informative and visually appealing.
- Review and Finalisation: The completed film was presented to Shido for feedback. Any necessary adjustments were made promptly, culminating in a final product that met all project objectives.
The entire process, from initial sign-off to completion, was accomplished within a two-week timeframe, demonstrating our commitment to efficiency and quality. The client was delighted too as shown in their feedback:
“What did you find most impressive or unique about this company?
The creativity! Concepts were developed, explored and refined throughout. The team had a collaborative approach with check-ins that led to an excellent outcome. A great process end to end.
Are there any areas for improvement or something Vermillion Films could have done differently?
Nothing to fault – the team are brilliant”
Dan McPeake, Chief Product Officer, Shido.
The Impact of Animated Explainer Films for Startups and Scale-Ups
Animated explainer films offer numerous benefits for early-stage companies:
- Simplified Communication: They distill complex ideas into easily digestible content, aiding in audience understanding.
- Enhanced Engagement: The dynamic nature of animation captures attention more effectively than static content.
- Brand Differentiation: A well-crafted explainer sets a company apart in a crowded market.
- Improved Conversion Rates: Clear and engaging explanations can lead to higher customer conversion rates.
For startups and scale-ups, these advantages are instrumental in building brand awareness, attracting investment and accelerating growth. We’ve done this for a few different startups now, including Tiney, Hipcamp and Future Foundry.
Vermillion Films’ Commitment to Startups and Scale-Ups
At Vermillion Films, we specialize in creating impactful video content for fast-growing businesses. Our experience includes mentoring accelerators, working with startups and scale-ups and even investing in early-stage companies. We focus on three key areas:
- Culture: Showcasing a company’s unique culture to attract and retain talent.
- Mission: Articulating the company’s mission to unite stakeholders and appeal to core customers.
- Product: Developing product films that raise awareness and drive customer engagement.
Our passion lies in collaborating with bold clients to produce creative work that pushes boundaries while aligning with brand objectives.
Conclusion
The animated explainer film created for Shido exemplifies the power of visual storytelling in conveying complex health solutions. By partnering with us, Shido was able to streamline their sales process, effectively communicate their value proposition and enhance brand awareness. This case study underscores the significant impact that thoughtfully crafted animated content can have for startups and scale-ups in achieving their business goals.
Animated Explainer